Our Story

Our journey began not in a laboratory or a boardroom, but in a deeply personal experience that opened our eyes to the potential of medicinal mushrooms. The story of our e-commerce startup is inextricably linked to a beloved dog named Taz and his battle with a life-threatening illness.

Taz, a vibrant and spirited companion, was diagnosed at the young age of 4 with angiofibroma, an aggressive tumor in his nostrils. The prognosis was heartbreakingly grim, with expectations of a rapidly declining quality of life and a shortened lifespan. In the face of this adversity, Chris embarked on a quest for any possible aid that could offer relief and prolong his life. It was during this desperate search that we stumbled upon the potential benefits of Turkey Tail mushrooms, a natural remedy known for its cancer-fighting properties.

Skeptical but hopeful, Chris introduced Turkey Tail into Taz's regimen. Taz underwent several surgeries and received extensive care, but it was the inclusion of Turkey Tail that marked a turning point. Remarkably, the tumor began to shrink, and Taz's breathing improved significantly. This was not just a minor improvement but a transformation that granted him three additional years of life – years filled with joy, play, and the unwavering bond between a dog and his owner. Although Taz eventually succumbed to his illness, the extension and quality of life he experienced were profound gifts that we attribute significantly to the medicinal mushroom.

This personal experience was a catalyst for a deeper journey into the world of medicinal mushrooms. As someone deeply involved in physical activities – running, lifting, hiking – Chris began to experiment with various mushrooms to enhance my health and recovery. The clarity of mind and physical benefits Chris experienced were undeniable. This personal exploration and the remarkable impact on Taz inspired the founding of our company.

Our mission was crystal clear from the onset: to bring the wellness benefits of medicinal mushrooms to more people. We recognized that while these natural wonders had profound effects, they remained largely unknown or misunderstood, often shrouded in dubious claims and misinformation. We committed to a path of radical transparency – to demystify these natural products, show exactly what they can and cannot do, and educate on how they should be used to complement a healthy lifestyle.

With a founding member holding a Ph.D. in molecular medicine, we are uniquely positioned to craft formulations that are not only effective but also backed by scientific rigor. This blend of personal experience, scientific expertise, and a commitment to transparency forms the foundation of our company. We are more than just a brand; we are a story of hope, healing, and the relentless pursuit of wellness.